CREATE, DON'T COMPETE.

BE DIFFERENT, NOT BETTER.

IDENTIFY THE UNSOLVED PROBLEM,
GIVE RISE TO A NEW MARKET.

DESIGN THE CATEGORY,
CREATE THE CONDITIONS TO WIN.

GO FROM CONTENDER, TO KING.

What if you could rewrite the rules of the game?

Play Bigger helps ambitious companies like yours escape the trap of existing markets and create new value where none existed before.

Design a new category, own the market, and achieve explosive growth.

Category Design Case Studies

Jim Goetz

PARTNER, SEQUOIA CAPITAL

Category Design is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.

"Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity."

Marc Benioff
CHAIRMAN AND CEO, SALESFORCE

"Once you go through the process of category design with Play Bigger, how you see the world changes. The bridge between vision and its realization becomes clearer. It sets the foundation and everything else you do is built on it."

Kylan Lundeen
CMO, QUALTRICS

"The Ignite program by Play Bigger was instrumental in developing a clear and cohesive way to communicate and execute our vision. The category work has been foundational to how we operate as an organization."

Thomas Fuller
CEO & CO-FOUNDER, ADOREAL