The problem is not the problem.
The problem is your attitude about the problem.
Source: savethewaves.org
The problem is not the problem.
The problem is your attitude about the problem.
Source: ogilvy.com
The problem is not the problem.
The problem is your attitude about the problem.
Source: rivian.com
The problem is not the problem.
The problem is your attitude about the problem.
Source: Dace James
The problem is not the problem.
The problem is your attitude about the problem.
Source: The Washington Post
The problem is not the problem.
The problem is your attitude about the problem.
Source: Albert Watson
The problem is not the problem.
The problem is your attitude about the problem.
Source: David Nelson
The problem is not the problem.
The problem is your attitude about the problem.
Source: Dace James
The problem is not the problem.
The problem is your attitude about the problem.
Source: tesla.com
The problem is not the problem.
The problem is your attitude about the problem.
Source: Dace James
The problem is not the problem.
The problem is your attitude about the problem.
Source: Wikimedia Commons
The problem is not the problem.
The problem is your attitude about the problem.
Source: Maria Fernanda
The problem is not the problem.
The problem is your attitude about the problem.
Source: Christopher Michel, flickr.com
The problem is not the problem.
The problem is your attitude about the problem.
Source: Sam Greenfield / Oracle Team USA sailracing.com
The problem is not the problem.
The problem is your attitude about the problem.
Source: Dace James
“Save The Waves’ vision is a world where waves and coastlines are cherished and protected, and surfing provides a proactive vehicle for long-term coastal conservation.” - Nik Strong-Cvetich, Executive Director
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." - David Ogilvy
"It was frustrating knowing the things I loved were simultaneously the things that were making the air dirtier and causing all sorts of issues, everything from geopolitical conflict to smog to climate change.” - RJ Scaringe, CEO Rivian
“Turn customers into fanatics. Products into obsessions. Employees into ambassadors. Brands into religions.” - Kylan Lundeen/Qualtrics XM
"We need to build a place where people can come to find and discover anything they might want to buy online." - Jeff Bezos
“You just can’t ask customers what they want… by the time you get it built, they’ll want something new” - Steve Jobs
"Thunder is good. Thunder is impressive. But it is lightning that does all the work." - Mark Twain
“How big can category design get?” Al Ramadan is a technologist, a marketer and Category Champ. He’s also a mentor, father, outdoorsman and passionate surfer. He is a product guy with unique and highly sought-after marketing expertise.
"Within 30 years the majority of new cars made in the United States will be electric. I don’t mean hybrid, I mean fully electric." - Elon Musk
“It’s time to eliminate the ‘ing’ from your Chief Marketing Officer title. As a Chief MARKET Officer your scope and importance to an executive team is instantly broadened.” - Jennifer Johnson, Chief Market Officer, Tenable
“In 1971, a personal friend confessed that he intended to sell his cow-calf business due to the hassles of baling hay and finding dependable hired hands to help put it up. The next morning, with help from product engineers, we chalked the initial design of the original ‘One-Man Hay System” - Gary Vermeer
“It’s hard to compete in big wave events when the events are only for men. So, I became an activist for inclusion and created a whole new class of big wave surfing events for women.” - Bianca Valenti, Women’s Big Wave Surfer
Thank you, Gary for pioneering the mountain bike category!
Category Design
True genius sees new problems no one thought they had. Or old problems everyone believed couldn’t be cracked.
Without a great problem there is no solution. Without a great problem, there is no company. And, most importantly, without a great problem, there is no category.
We are looking for the pirates, dreamers and innovators who live to solve great problems in new and astonishing ways.
They are like Les Paul, who had to make guitars louder by making them electric. Or Steve Jobs, who had to make a phone no one knew they needed. Or Elon Musk, who had to show the world cars don’t have to run on gas.
These are the troublemakers, the rebels, the black swans. They see things differently and have no respect for the status quo. They change the way we do things and push the human race forward.
They abide by the credo of Captain Jack Sparrow:
“The problem is not the problem. The problem is your attitude about the problem.”
To us, such people are legendary. They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category.
These are the people who Play Bigger. And we’re here to help.